WHAT I CAN WRITE FOR YOU:

Well-researched and personable website copy, brand messaging guides, and conversion copy for emails. Together, we’ll take your idea and communicate it clearly to your audience.

Past & Current Clients

Results I’ve produced for clients

• Read copy I wrote for lulafit.com—one of the largest amenity management companies in the U.S. They were at the finish line for a rebrand, had a great product, but needed the right messaging to move readers along. To help get it right I spoke with the CEO and VP, lined up customer interviews, completed a brand voice exercise, and the results are ranking top 3 on Google, and bringing in 7- & 8-figure projects like this one.
  

• Here’s a brand positioning/messaging guide for DOMI Italian Ice — who wanted to highlight their delicious product and give back mission. The messaging is now all over their food truck.
  

• Can I write copy that’s clear and a little clever to increase sales? I did it with Shine Window Care, one of America’s largest window cleaning franchises—check it out. We increased monthly leads by 40%.

• The PGA of America asked me to help them increase their awareness and outreach for a PGA membership. I revised a “work in golf” page where we made the headlines about what’s in it for the audience and made it easy to reach out. The new copy helped increase monthly leads by 36%.

How I can help

You can connect with me on any of the services below.

COMPLETE WEBSITE COPY & BRAND VOICE GUIDE

You can have a great product or service, but if you can’t communicate it clearly, it’s hard to get customers. I’ll work with you on discovering what makes your brand unique and what makes your audience tick and click — then translate that to the screen. Below is everything you need to get compelling and personality-filled web copy.

What you get:

• Up to 5 compelling and SEO-friendly web pages to connect with your audience — copy is backed by research to help get better results

• Copy launch questionnaire to determine website goals and KPIs

• Homepage digital mockup to better see your voice and message on screen (and to help the web designer)

• Brand voice exercise to learn how you talk about your product or service, and discover cadence and personality

• Brand messaging guide including mission and positioning statement, brand voice, unique selling propositions and objections, and about story

• Customer surveys to uncover what I call “golden copy” phrases to use in your copy

• Thorough online review mining and competitor analysis to find market weaknesses and untapped messaging to better position your brand

• Key stakeholder interviews to better understand the ‘why’ and ‘who’ behind the brand

• Organized folder of all docs and versions — including a ‘cutting room floor’ doc of all copy we like and can use for future marketing

• Two full rounds of edits

• Visual direction and collaboration with your web designer or design team

• Post-launch copy audit — up to 2 months after your new web copy is live, I’ll connect with to review results and revise copy where needed

Web copy packages start at $6,500.

Only need help with a few pages? Do you have brand guidelines and only need website help? Contact me here to tell me more.

EMAIL COPY + STRATEGY

One of the most efficient ways to gain customers for life is through email (it’s science). I’ll help you strategize an effective email marketing strategy to bring in new leads, promote your latest offers, and stay engaged with your loyal and new customers.

What you get:

• It starts with a email marketing audit to review what you have and what’s possible. I’ll look at existing emails, the platform you use, and recommend sequences

• I get to know your audience and what they’re searching for. There is a reason you’re subscribers and customers are reading your emails. We’ll review what they look for, what they enjoy from you, and how we can use their experience to attract future customers

• I’ll complete a competitor analysis to see what they offer, how they promote it, and how we can position ourselves and separate what we do in the market

• I help create a strategy that leads people to your offer. I’ll help determine if this for a free webinar, your products or services, highlighting a high-performing blog or video series. It’s about adding value to their lives and making it easy for them to take the next step

• We then wrap up with the words. I’ll write high-converting, personality-filled copy for up to six emails. I’ll also help ensure the welcome emails and all the sequence is set up correctly

• Post-launch email review and revisions. I want to help make these emails work for your business, so weeks or months after they go out, we’ll review and revise the copy where needed

• Two full rounds of revisions of each email

Email strategy starts at $4,000.

BRAND VOICE & MESSAGING STRATEGY/GUIDE

If you’re looking to tell a cohesive story and build an irresistible brand identity, a brand messaging guide will be your North Star. I’ll research the market and learn what makes you unique, you’ll get organized slides of all our findings so you can use for future marketing strategy and then we’ll create a rock solid guide to help connect with your audience over and over.

What you get:

• A designed and detailed PDF of your brand messaging guide with all the elements you truly need to help communicate your brand across marketing channels

• Guide includes mission and positioning statement, brand voice traits with examples of how you sound and vocabulary, unique selling propositions and objections, and about story. Through research, collaboration, and writing, your brand gets a guide with all the words, tone, and messaging that makes your brand unique and relevant

• Brand voice exercise to determine your cadence, common phrases, slang, and how you communicate your ideas

• Customer voice analysis/market research: I will do thorough research of online reviews to determine the language used by customers and find marketing messaging that is missing and unique to what you do. I will also review online reviews for similar services and products. I will organize this into a Google Sheet for you breaking down purchase triggers and usable copy for future marketing

• Organized Google Drive folder with all your documents and designs

• Two full rounds of edits

Only $3,000.

Have a smaller project with a not so big budget?

Take a look at my copy strategy sessions. You can book a 75-minute call or three 75-minute strategy calls to write your copy together. You still get my brain and time, but it’s not a done for you package. I’ll review the current copy and ideas you have, offer suggestions, and we’ll get on a call to review the copy together. You will walk away with a plan of what to write and fresh copy to help improve your marketing. Click below to learn more and see if it’s a good fit for what you need.

Some nice things said by happy clients ⬇️

I love meeting creative people building cool things.

Fill out the form below and let me know more about your project, budget, goals, and let's find out how I can help. And if I’m not the best fit, I'll refer you to one of my trusted and fellow writers.