Copywriting Coaching
for the ambitious and determined
Small Business Owners and Marketers.
Ready to get clear on your messaging so you can take the next leap of growth in your business?
You know you’re close, but imposter syndrome and ‘can’t find the time’ keeps holding you back. So, if you’re looking to attract dream clients and projects with the right message, position yourself as an expert, improve your copywriting skills—I’d love to help.
This copy coaching program is
the game-changer and accountability you need.
I take on a small number of coaching clients every quarter. If you’re interested, let’s chat (<- free chemistry call).
Is this how you’re feeling right now?
✔️ You have little clarity on how to stand out in a crowded market
✔️ You want (need) consistent, high-paying clients but fear the instability
✔️ You want to be known as an expert but struggle to position yourself as one
✔️ You’re ready to pivot to new services but not sure where to spend the energy
✔️ You want to charge higher but afraid if one client says ‘no’ you’ll never find work again
✔️ You wish to build a personal brand that attracts top-tier clients but don’t know how to start
✔️ You have a steady workload but it’s often with low-paying clients and taking you away from working more in your business
The 1:1 copy coaching program can help you:
✔️ Increase your rates and feel confident doing it
✔️ Develop a strong personal brand and niche that sets you apart
✔️ Improve your copywriting skills with exercises, frameworks, and live copy reviews
✔️ Get one-on-one accountability and support, not a group program where you get lost in the crowd
✔️ Discover who is your ideal audience, what they’re looking for, and how to write copy that positions yourself as a specialist
✔️ Transition from hourly, low-paying gigs and unclear contracts to well-defined service packages with predictable income
✔️ Show off your expertise, communicate your unique value proposition, and attracts high-paying dream clients on exciting projects
Bex Elder
Copywriter and Translator
“I was hesitant to hire another copywriter for my website, but it was the best decision I made. The coaching ensured I finished it, helped me pitch my services, and clarified my goals. By the end, I felt more confident in my skills because a respected copywriter praised my work. Now, I love my new website—it sounds just like me and I'm proud to show it off. I'm confident it'll attract my dream clients."
Praise and results
Selina Wragg
CEO & Founder of Veuno Creative Agency
“Terry helped me (finally) relaunch my agency site with new copy (which I love) and a whole new look. It felt so good to knock this off my to-do list and have the accountability. It was so great to connect and talk marketing and strategy. He listened, gave some tough love, and came in with a fresh perspective on what to say and how to say it. Plus, I got tons of awesome and actionable copy tips, and a bit of motivation too :-). He was the mentor I needed at the perfect time!”
Lauren Jones
Fintech Content Writer
“I needed a website overhaul and clarity on my brand positioning as a writer. Terry helped me craft a clear homepage and pricing page, and brand myself as a fintech marketing expert for startups. The site is now clean and organized, with clear services and pricing. Terry’s feedback in real time and career advice were game-changers. His creativity and actionable advice were exactly what I needed.”
Please read:
This will be good for you if…
You have a quiet and focused area to take calls and can commit to a schedule
You’ve been in the freelance game for 2+ years, have current clients, but things aren’t working as well as they could
You’re working in your business and the voice in your head is telling you to take the next big step
You can dedicate a few hours a month to the projects you want to wipe off the to-do list together (it won’t take too long when we get clear and rolling)
You’re comfortable making an investment in your business to work with someone who’s been where you are and not feel pressured to press ‘buy’
My expertise
(How I help get you from ‘Someday’ to ‘I’m so proud of myself.’)
Client Contracts: Go from hourly rates and head-scratching agreements to clear, structured service packages, ensuring predictable income
Client Acquisition: Learn effective strategies to consistently attract and secure high-quality clients
Customer Research: Discover ways to understand your audience's needs, wants, and pain points to tailor your services effectively
Personal Branding: Develop a strong personal brand that sets you apart and an ‘unclonable’ voice that has prospective clients say ‘I want to work with them!’
Pricing and Services Strategy: Know your skills sweet spot and packaging it to reflect your true value. Develop your services that consistently meet client needs and put money in the account
Compelling Website Copy: Get a fresh pair of eyes to help write a website that shows who you are, how you help clients, and why clients they will pay your rates
Conversion Copy and Buyer Psychology: Understand your ideal customer’s mindset to connect with them effectively and guide them to their desired outcomes
Navigating Tough Client Conversations: Gain strategies to handle difficult discussions with clients who try to take advantage, ensuring you remain confident and assertive
Long-term Brand Strategy: Grab a spot in your ideal customer’s mind that supports long-term growth. I’ll guide you in setting goals, planning initiatives, and adapting your brand positioning as your business evolves
10+ years of copywriting, marketing, and freelancing experience.
Working with Fortune 500 and top brands like these:
Nodding your head and saying ‘This is what I need!”
The (2-month) copy coaching program is $1,100 and includes:
4 (60-minute) recorded calls
Ongoing email support
Access to free resources
Your copy reviewed and edited together
Organized documents of all that we cover
Added to my roster of referral freelancers